Gelephu: Setting a world record with 1 million containers recovered in 53 days

Gelephu: Setting a world record with 1 million containers recovered in 53 days

Dec 5, 2024

Deposit Refund System in Gelephu, Bhutan

Deposit Refund System in Gelephu, Bhutan

Gelephu, a city that made it a mission to dispose off waste with integrity. Proof that a lot can happen when an entire city comes together to do something.

Gelephu, a city that made it a mission to dispose off waste with integrity. Proof that a lot can happen when an entire city comes together to do something.

With rising waste generation driven by urbanisation, Gelephu faces mounting pressure on its waste management ecosystem. Limited formal recycling infrastructure, reliance on external markets for material recovery, and low recycling rates, below 15%, make efficient collection, processing, and value retention a key challenge.

With rising waste generation driven by urbanisation, Gelephu faces mounting pressure on its waste management ecosystem. Limited formal recycling infrastructure, reliance on external markets for material recovery, and low recycling rates, below 15%, make efficient collection, processing, and value retention a key challenge.

dDRS became a catalyst for voluntary participation and responsible consumption. Over 2.5 million containers were collected within months, with a return rate exceeding 75%, showing strong consumer buy-in. 


Citizens willingly engaged, returning clean, segregated materials and reducing landfill dependence. Tech-enabled initiative built trust, while local jobs strengthened the ecosystem. Unlike enforcement-driven models, Gelephu demonstrated …

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